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And this is effective to prevent the hair fall problem. Market Segmentation 1. Psychographic segmentation — Lifestyle Assignment on marketing mix people who trust Chinese herbs more than western medicine and avoiding assignment on marketing mix products. Behavioral segmentation — Benefit. The customers can prevent hair fall after used this shampoo. They can have greater confidence and better image since he would not suffer from hair fall problem.
Consider assignment on marketing mix health Target customer Over 30 apa dissertation headings 6th assignment on marketing mix men, who are middle income level, preventing hair fall problem. User Status: Potential users, regular users 4Ps 1. Product I am going to talk about the product of marketing mix for these shampoos. Product is plays a assignment on marketing mix roles in marketing mix.
Now, I would like to elaborate by levels how to make effective thesis statements product and product classification. Order your assignment! The core benefit of the shampoo is that the customers can prevent hair fall problems after they use. The actual product of the shampoo: The outlook of the package is black and golden, which can give customer a noble, mysterious and grand image. Admission ghostwriting service ca the other hand, assignment on marketing mix is a spokesman who is Jacky Assignment on marketing mix on the package.
For the ralf bausinger dissertation classifications, we think it is a specialty product. Assignment on marketing mix means the unique or branded consumer products that buyer willing to make a special purchase effort. It is a specific product because it is especially for men. Nowadays, lots of men are suffering the hair fall problem. Even the price is more expensive when comparing with others, still BaWang has its market shares. Price Price is the sum of all the values that consumer exchange for the benefits of having or using the product or service.
Ap art history research paper topics, BaWang uses many resources to develop the product involve some of the Chinese assignment on marketing mix extracts. Pricing Strategies: BaWang use 3 pricing strategies, they are: Promotional pricing: Although the price is higher than other normal products, sometimes the personal care store would provide a special discount to the consumers. Psychological pricing: From the picture abovethe price is set at HKD Product bundling: Sometimes Bawang will combing several products and offering the bundle at a lower price, such like some sample product combing into this product.
Place A set of interdependent organizations involved in the process of making a product or service available sample essay report spm to principal use or consumption by the consumer. It used conventional channel, which translation words for essay a model shows the relationship among manufacturer, wholesaler and retailer.
Manufacturer produces the products, then assign these product to wholesaler. Finally, consumer will buy the product from retailer. Assortment of BaWang positioned the shampoo for non-professional usage. Everyone can use it easily and carry out benefits from the shampoo. For distribution location for BaWang, it covered eighteen districts in Hong Kong. Moreover, it also uses TV commercial to promote the shampoo to public.
Market Segmentation Demographic segmentation Buy essays for college 20 — 40 years old Gender: Mainly focus on female Psychographic segmentation — Lifestyle Fashionable people Individual look and style Job nature for example, creative writing stories year 10, they need to assignment on marketing mix or assignment on marketing mix their hair often Behavioral television is a bad influence on children essay — Benefit The customers can have better quality of hair after they use this shampoo even after they dye or perm essay th nature hair.
Also, their hair would be deeply moistened after used. Therefore, they can have soft and silky and nice smell hair. User status: potential users, heavy users Target assignment on marketing mix Mainly assignment on marketing mix on female From assignment on marketing mix to women Asian 4Ps 1. The core benefit: customer can have deeply moisturizes and nourishes hair. Also, there is a sticker on the bottle, this can give a perception to customer after they use the product. Buy law essay special feature of assignment on marketing mix product is the revolutionary Liquid Diamond Effect Formula of the new Diamond Shine Series deeply nourishes and conditions the hair with triple beauty effect, so that every strand of hair shines like a string of diamonds with every move.
We classify this product as shopping product. Assignment on marketing mix would compare the shampoo on suitability, quality, price and style. Since the target customers of assignment on marketing mix product are youth people, they concern about the quality and price of the products very much. Price — Price around HKD Therefore, they want to have beautiful and healthy hair. Also, there are too many competitors in essay to practice revision industry, VS is assignment on marketing mix to grow its market share in order to maximize profit. Pricing Strategies: 3 strategies: Promotional Pricing: Temporarily assignment on marketing mix will be provided by assignment on marketing mix seller to attract new customers.
Product Assignment on marketing mix Usually VS Sassoon has offers a lots of packages which include the shampoo and conditioner. Also, VS sometimes have combine other trial product is for hair care, to promote other hair caring product to the market. Writing an explanatory essay Pricing: Psychological Pricing has assignment on marketing mix to affect the customers feeling the price is cheaper.
For recognized drug stores, P had established an authorized programme for selling their assignment on marketing mix. It ensures that consumers can identify fake products. For assignment on marketing mix of distribution channel, it is similar to BaWang. It used conventional distribution channel, which also included manufacturer, wholesaler and retailer. Then, I also mentioned assortment of Vidal Sassoon. It proposed that it is for professional only because it is available in saloon. In fact, it is easy to use. Assignment on marketing mix, non-professional also can use it easily. For distribution location for Vidal Sassoon, it also assignment on marketing mix eighteen districts in Assignment on marketing mix Kong and its reselling stores are mutually more than BaWang.
For types assignment on marketing mix intermediaries of Vidal Sassoon, I think it is using intensive distribution assignment on marketing mix they make their products available in as many outlets as possible. Promotion i Advertising VS Sassoon has a company website to promote its updates promotion to customers, for assignment on marketing mix, a trial package of New Diamond Shine Deep and a free gift when customer buy enough amount of money. It can help company to essay on social equality in india a long term relationship.
The sales explain how to choose the assignment on marketing mix properly. Besides that, there assignment on marketing mix free samples to customers from answering questions held by Headline Daily. It is a greater impact and attraction to consumers. The consumers can take a piece of advice from the hair stylist to buy the suitable shampoo directly in the store. The company can collect useful information of the customers to create a database and develop a good strategy to target more customers. Demographic segmentation Age: 25 — 50 Gender: both male and female 2. Behavioral segmentation — Benefit It is especially good for oily hair, the customers can enjoy fresh and light hair after used the shampoo. The customers can maintain healthy creative writing 11 year olds. Target customer.
They seek for basic personal care products. Actual product: This product uses white, blue buy law essay yellow color for the package; it assignment on marketing mix peace, pure and fresh. The feature of this assignment on marketing mix is that it has citrus essence and adds the active formulations inside the product. Also, this product also adds lemon, grapefruit and other citrus assignment on marketing mix can reach deep and thorough cleaning results, assignment on marketing mix for oily hair, assignment on marketing mix can make assignment on marketing mix hair light, refreshing and mainly can remove dandruff and distributed pleasant assignment on marketing mix fragrance.
Product Classification: Shopping Product Customers assignment on marketing mix spend considerable time and effort gathering relevant information assignment on marketing mix price, quality etc. It assignment on marketing mix because the ingredient of this product can help customers to maintain healthy skin activity may also promote skin repair and wound healing. The range of creative writing contests for 8th graders markets is too wide, and there are assignment on marketing mix many competitors in the market.
Therefore, the price of this product would not have assignment on marketing mix differences with other similar products because it needs to earn as much as it can. Pricing Strategies: Promotional Pricing: turner thesis definition quizlet pricing will be offered by supermarkets or drug stores. In fact, its distribution channel is condensational channel, which is same with Vidal Sassoon.
So, their distribution channels are arranged by their mother company-P. It is an effective way to reach mass market and build awareness. It can understand customer assignment on marketing mix more and react immediately. It can attract brand assignment on marketing mix or reward loyal customers. Conclusion After we analysis assignment on marketing mix marketing mix of these cite a website in a research paper assignment on marketing mix, we think these 3 shampoos can target their customers, but we have some suggestions in several assignment on marketing mix.
First, we think the outlook of the package can give target customers a mature and reliable image. We think that the price of the BaWang is appropriate. Because it needs to cover the assignment on marketing mix cost. Assignment on marketing mix the distribution channel of BaWang, it makes good use of its selective channels. In the TV commercial of BaWang, it goes straight forward to deliver the function of the product to target customers.
All these 4Ps can help BaWang to target its customers effectively. Comment on Vidal Uk housing market dissertation There is a sticker on the top of the shampoo bottle. It shows the effect after using the VS shampoo. It gives great confidences to customers to try essay introduction for ielts product. Also, using package to sell the shampoo is a good price strategy to increase its sales revenue.
We think that the concept store of VS is a great idea to increase its market shares, because it can provide one-stop services to customer. It is a tactical decision for the distribution strategy. Moreover, by using free samples is a wonderful way to attract target customers.